Jim Stroud talks about how to recruit on YouTube
Jim started his presentation at the #ATCSource Conference and started talking about the 7 Reasons why you should recruit on YouTube (this feels eerily like a David Letterman Top 10 List – but it works). Anyway in no particular order here are the Top 7 Reasons to recruit on YouTube
1) The people are there – YouTube has a huge audience and with the uptake in people using mobile devices the thinking is that people will use YouTube to get information more and more.
2) Universal Search – ah ha – just like Glen mentioned previously – do a keyword search in YouTube for the skill set you are searching for and you can see who is looking for those type of videos for example: Java Programmer. You can also do a google search with the site:youtube.com string3) Free Statistics
4) Low Cost using a Flip Camera (well now it would be an iPhone) – it’s real and its a powerful message. The more real your videos are the more believable they are. Nobody believes an actor reading a script
5) It evens out the competition – Corporations do not use video to recruit – Why not get a competitive advantage!!!! It is a big opportunity, nobody else is doing it – why not get on board now
6) All the cool tools that are available: You get a mailbox, you can send video email. Statistics – I have had a YouTube account for a little while and while I have not used it much – I had no idea it had this capability. The depth of the statistics is great and I love that you can send a video email via your webcam to people you want to talk to.
7) Return on Investment – YouTube delivers results – how many views were generated, how many hires did we make from those views. I have not looked in-depth at the statistics on YouTube but from what I have seen today you can really drill down information. It will also increase your search engine ranking.
I am believer in using video for recruitment myself. I think it is going to get more relevant in the coming years, especially with the uptake of mobile devices. This presentation today has been a real eye opener for me – I have always had video on my mind but this presentation from Jim has really given me the motivation to get more involved in this space.
